It’s hard – if not impossible – to succeed at content marketing without creating blog posts on a regular basis. Every successful blog is built on a solid foundation of content, but it’s consistency that’s the real key to successful search engine rank. According to HubSpot, marketers who are consistent with blogging are 13 times more likely to get a positive ROI.
For example, if I hadn’t been consistent with my strategy, you probably would never have heard of Quicksprout.com, let alone this blog. I wouldn’t have shown up in any search result.
The truth is that writing a compelling blog post that drives traffic and leads is no easy task. Sure, you can easily churn out 300 – 500-word generic blog posts that won’t impact any search query need, let alone grow your business – but I’m sure that’s not what you’re looking to create.
Blogging is an inbound marketing strategy that truly works. You can generate more qualified leads through blogging. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.
No matter what industry you’re in, you can set up a WordPress blog and start creating high-quality content. But, to rank well in Google and drive leads to your business, you need more. You need a system that you can implement on a consistent basis that will help you build up your brand, reach your target audience and build your search engine ranking.
In this in-depth guide, I’m going to show you the step-by-step process that I personally use to create my blog posts. The process is basically the same for any kind of blog post, no matter how long or short it is – although it obviously takes more time to write a 2,000+ word blog post than one that’s only 1,000 words but the longer post gets a better search engine rank.