Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. So, when it comes to your social media branding, it’s important to invest some thought and resources into it.
Brand awareness is cited as the top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.
So where to begin? First, let’s talk about social media branding, then we’ll get into 10 easy ways you can build and enhance your brand.Table of contents: Introduction to brand building through social media
What is branding?
Branding is not just about the logo. Nor is it about being a multi-million dollar company. A brand is how people perceive your product, business, or even you as a person. The goal with branding is to make sure that perception is the one you want people to have. Even if you’re not actively marketing your brand, that perception will still exist, or worse, won’t exist at all, so it’s up to you to shape how you want people to feel.
What do you want your brand to achieve?
It’s human nature to want people to like you, but likeability doesn’t always convert to sales. Be clear on your branding goals, as this can help you assess the success of building your brand later on.
Examples of brand goals include:
Driving awareness of your product or service
Generating business through new leads
Increasing customer loyalty
Providing a higher standard of customer service
How to create a strong brand identity
Before you do anything else, you need to define your brand. Humans are exposed to so many brand stories, the ones that have cut through are the ones we instantly understand. We often talk about the elevator pitch to simplify complex thoughts. So imagine you’re in an elevator trying to persuade someone to engage with your brand by answering these three questions:
What is your brand called?
What is your brand about?
What makes your brand different?
If that took longer than 15 seconds to answer, go back and repeat the exercise. Like a lift encounter, social media is no place for long-winded discussions. Get it straight and make it succinct.
Rules of social media branding
You don’t need to be on every channel. It’s better to choose one and do it right. If you can do three, great, but don’t water-down your reach because you’re spread too thin.
You don’t need thousands of followers. 10 followers who buy your product is better than 1000 followers who don’t buy your product. Don’t get caught up in follower figures.
Post frequently. If you’re not posting, you’re not visible, so focus on the frequency.
Now you know your brand, you know what you want to achieve, and you know the basic rules, here are 10 ways you can build your brand on social media.